Brand Manager

Toy Distributor // May 2025 - Present

• Manage a diverse portfolio of global brands such as Mattel, Hasbro, Lego, Crayola, SpinMaster, and Kinderkraft, ensuring consistent brand communication across digital and traditional channels

• Plan and execute multi-channel marketing campaigns (social, influencer, e-commerce, BTL/ATL), adapting messaging for both end consumers and retail partners

• Oversee brand strategy for the company’s first toy e-commerce platform, from UX-related communication flows to promotional campaigns

• Collaborate with external agencies on content creation, media buying, and campaign rollout, ensuring alignment with brand goals and business KPIs

• Drive seasonal campaigns and product launches, supporting both awareness and conversion objectives in a competitive retail environment through creative strategy, competitor analysis, and market insight integration
  

Digital Storyteller & Influencer Campaign Manager

Freelancing projects // Nov 2024 - Present

• Developed and executed organic content strategies for beauty and HoReCa brands, creating educational and engaging visuals (static posts, carousels, Reels/TikToks) aligned with brand identity.

• Managed influencer and UGC collaborations from briefing to delivery, ensuring consistency and performance.

• Achieved measurable growth: +22% followers on Instagram, +100% on LinkedIn, +200% engagement, and 80K+ TikTok views in 3 months.

• Utilized AI tools to streamline content creation, improve efficiency, and support data-driven decision-making in social media strategies.

Social Media and Digital Marketing Manager

Gambling industry // Sept 2023 - May 2025

• Led Paid Media campaigns with a €30K/month budget, achieving a 33% conversion rate and increasing brand reach by 1M+ users.

• Conducted market research and brand audits, analyzing competition and developing organic social media strategies that boosted engagement across 4 platforms.

• Planned and executed influencer marketing and buzz campaigns, ensuring seamless implementation to support overall marketing objectives.

• Integrated AI tools in the content creation and campaign optimization process, improving workflow efficiency and enhancing creative output.

Digital Marketing Specialist

Smart Home & IoT Industry // Oct 2022 - Aug 2023

• Executed paid media strategies across platforms, enhancing brand visibility and engagement. Created diverse assets and optimized landing pages for better ROI.

• Managed website content and multilingual implementation, ensuring global relevance.

• Collaborated with sales directors to align strategies and enhance brand performance.

• Created over 30+ visually compelling print and digital materials including posts, brochures, flyers, and catalogs to support marketing campaigns.

Marketing Specialist

Digital Development Agency // Oct 2021 - Sept 2022

• Created content about tech, accounting, market research, and entertainment industries.

• Pitched, developed, and produced visual and written content across various channels, ensuring a cohesive online brand identity

• Created rich SEO content, positioning websites in a competitive niche in the top 5 for 10+ high-volume keywords.

• Analyzed marketing campaign performance data to continuously optimize and improve marketing tactics and drive higher ROI.